Security Companies Are Dying. Here’s Why.
To say that the security industry is dying is a bold statement. We get it. But why do we feel compelled to say such a thing? Well, I’m glad you asked. Let’s get into it, shall we?
The Security Industry is Dying: The Lure
To military and law enforcement vets, the idea of starting a security company seems to be right in line with their training. However, one of the problems we’ve seen is a lack of business sense.
Not to fret, though. It seems that for an individual man or woman looking to stay busy, security can be a lucrative option. After all, there are many higher-end Level IV jobs that pay really well.
And this, in and of itself, isn’t a problem for the individual. Especially whenever their skillsets could land them protecting executives, VIPs, and celebrities.
So how can we say that the security industry is dying?
It’s because most people don’t think about bodyguards and personal protection whenever they think about security. Typically, what comes to mind are security patrol cars driving around the Walmart parking lot or standing inside the sliding doors of Kroger.
Unfortunately, we have seen a lot of Level IV officers go from being self-employed to starting their own security company with hopes of expanding their services. After all, expanding can mean more growth and revenue, so why not?
It’s A Trap!
You may be asking yourself, “So if security companies are dying, then why are there so many of them?”
We agree this is a great question! For example, if you do a Google search for “security companies in Houston”, you’ll get over 10 Million results! To clarify, this doesn’t mean there are 10 Million security guard companies in Houston; but it does mean there are plenty of them.
As a matter of fact, the Houston market is saturated with companies that are here one minute, and gone the next.
We asked ourselves the same question, and from our experience, it all boils down to one thing: security companies are undervalued.
You see, on the surface, it appears that someone could easily go from self-employed Level IV officer to the owner of a thriving security company. But when you go deeper, you start to discover the security industry has high competition and low margins.
It seems like it’s turned into a cesspool of bottom feeders, all fighting over the winning the lowest bid.
Consequently, the results are companies that can’t afford to pay for higher quality officers and a lack of real training.
Hook. Line, And Sinker
So here we are. Security companies are dying, and now so are the hopes and dreams of real people, that want to make a real difference.
Oh sure, there are those out there are just looking for shortcuts. After all, we live in the real world of smartphones and 1gb internet speeds.
But what is the REAL reason why security companies are dying? Why have security companies become the ones seeking out to win the lowest bid?
The answer is lack of value, plain and simple.
When a company knows their value, they spend less time talking to the clients that underappreciate what they do and more time talking to the ones that do.
And often times it’s the companies that refuse to cater to the lowest bidder that provides the highest quality.
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